PERENASI: Revolutionizing the Esports Landscape in Indonesia

The Growth of Esports in Indonesia Esports, short for electronic sports, has transformed from casual gaming to a global phenomenon. In Indonesia, this growth has been particularly remarkable, driven by passionate players, an expanding audience, and supportive organizations. The Persatuan Esports Nasional Indonesia (PERENASI) plays a pivotal role in fostering this thriving ecosystem, guiding the…

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OTT vs CTV: Choosing the Right Strategy for Your Brand

The digital advertising landscape has evolved dramatically, offering brands innovative ways to connect with audiences. Two prominent channels, Over-the-Top (OTT) and Connected TV (CTV), have emerged as powerful platforms for delivering video content. While often used interchangeably, OTT and CTV represent distinct approaches with unique implications for brand strategy. Understanding their differences, strengths, and applications…

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